Tablet Sales to Eclipse laptops by 2015

In my predictions for 2011, I suggested that the tablet is an interim device, whilst mobile screen and interface technologies catch up. This goes against the grain of most predicitions! The latest forecast of tablet sales by Forrester predict that they will overtake those of the laptop within the next four years. And most of them will have an Apple logo on the back. Certainly, 2011 looks to be the year that everyone will jump on the tablet bandwagon, with new devices announced on a weekly basis. The forecasting company estimated that there would be 195m of the devices sold by 2015, though sizable, it is considerably less than the figures estimated by Gartner and eConsultancy. The Forrester predictions are shown in the chart below:

 

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About Mark Brill
I create mobile strategy, campaigns, insight and compliance/best practice for brands and advertising agencies. I also deliver training courses on mobile, social and digital media. Feel free to contact me through this blog to find out more about my services. Find me on LinkedIn or Google +

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