Tesco launches Jubilee pop-up shop using QR and AR

As one of the first retailers to create a more virtual shopping experience in Korea, Tesco have been ahead of the curve. They have just launched an F&F pop-up shop for the Jubilee in London’s Covent Garden, which will be open until the end of the Jubilee weekend. Users can try on clothes in the store, but can’t take them home there and then. That’s because the shop has no tills. Instead, users scan a QR code and pay through their online site for collection the following day from the nearby Tescos or home delivery in 2-3 days. Alternatively, there are iPad pay points, which customers can to make their purchases.

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About Mark Brill
I create mobile strategy, campaigns, insight and compliance/best practice for brands and advertising agencies. I also deliver training courses on mobile, social and digital media. Feel free to contact me through this blog to find out more about my services. Find me on LinkedIn or Google +

4 Responses to Tesco launches Jubilee pop-up shop using QR and AR

  1. Pingback: Mobile Connects Fashion (and distrupts retail) « The Future of Mobile and Mobile Marketing

  2. Pingback: The Rise of the Unstore « The Future of Mobile and Mobile Marketing

  3. Pingback: ‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill | TheMarketingblog

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