Another virtual store, this time in Belgium

June 12, 2012 2 Comments

Delhaize, the Belgian supermarket brand has joined a growing list of brands, such as Tesco Home Plus in Korea, PayPal in Singapore and John Lewis in the UK, who have created a virtual shop. 

The retailer has put product posters in the Brussels Metro with the call to action ‘Start your shopping here’. Users can scan the barcode (rather than a QR code) using the Delhaize iPhone or Android app to add to their basket. However, in a new take on the virtual store concept, users select the supermarket and time that they want to collect their shopping. When they turn up at the retailer, everything is packed, ready to take home.

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Filed under mCommerce, QR Tagged with ,

About Mark Brill
I create mobile strategy, campaigns, insight and compliance/best practice for brands and advertising agencies. I also deliver training courses on mobile, social and digital media. Feel free to contact me through this blog to find out more about my services. Find me on LinkedIn or Google +

2 Responses to Another virtual store, this time in Belgium

  1. Pingback: The Rise of the Unstore « The Future of Mobile and Mobile Marketing

  2. Pingback: ‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill | TheMarketingblog

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