This blog looks at mobile phones, our relationship with phones and where the technology is going. As a mobile marketing strategist and practitioner I am particularly interested in the world of advertising.
I have been working in Mobile and emerging channels for 10 years, and over 20 years as a digital specialist. I am currently a partner with the mobile innovation consultancy, Brand Emotivity. When I’m not working on strategy or innovation projects for brands, I teach on the subject. I am currently Senior Lecturer in Future Media at BCU. I also Chair of the DMA Mobile Council which aims to both promote mobile marketing and best practice in mobile marketing, not to mention hunting down SMS Spammers!
I regularly speak at conferences and events in the UK and abroad, on the kind of subjects you see in this blog. Please also contact me if you would like help with mobile strategy, innovation or the delivery of training in this area.