Training and Courses

I deliver bespoke training to brand marketers and advertising agencies. I bring a combination of insight, case studies and tools to help understand the impact of technologies in brand marketing. Above all, I like audience participation with plenty of exercises to ensure that delegates get the most out of the sessions.

  • I’ve been teaching professional courses since 2005 (I have a PG Cert in Higher Education)
  • I have worked with many global brands in consumer goods, finance, electronics, automative and not-for-profit. I have also worked with start-ups in the mobile and technology sectors
  • I deliver session on my own, or in collaboration with other experts. I’m based in London, but happy to travel

Course Topics

I have a considerable amount of pre-prepared course content lasting from 1-3 days. However, each session is tailor made to ensure that is both up to date and relevant to client’s needs. A summary of the topics are:

Innovation and Ideation Sessions

1-3 days – Combining inspiration and examples, this session uses a structured environment to deliver workable brand ideas

Creative Technologies

1-2 days – A hands-on approach, where delegates play with some of the emerging technologies, such as wearables or Google Glass. A series of brand challenges will be developed throughout the session to develop the delegates creative thinking on the application of technology

Mobile/Social

1-3 days – Mobile is now a broad marketing channel bringing many opportunities and challenges for brand. As well as a broad overview, I can bring expert insight into:

  • Planning, Strategy and Implementation
  • Mobile Design, UX and Creative
  • App Development and App Promotion Strategies
  • Gamification
  • Mobile Web Strategy and Design including HTML5 and responsive design
  • Location – from Geofencing to proximity
  • Vouchering, Transaction and Payments
  • Mobile in the Path to Purchase (from acquisition to CRM)

In social media, I have developed a number of specialisms including:

  • Mobile  Social Channels
  • Video, Viral Marketing and Memes
  • Social Media Strategy
  • Branding in Social Media

Please feel free to email me, or message me via Twitter @brillthings


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